Goose Egg Park is... a park. That might come as a surprise to you:
It's the center of a large, low-traffic roundabout wedged between two neighborhoods in northern Joplin, Missouri. And yes, it is a real park: it's listed as such on the Joplin Parks & Rec website. I suspect that move was made solely to keep it mowed.
It's home to some of Joplin's finest amenities: two poles, two trees, and some assorted litter. It's an ideal spot for launching your Fourth-of-July fireworks and tripping over spent Roman candle tubes six months later. 
But I think it could be even more. That's why I made this series of eight goose-themed, egg-shaped icons to facilitate a grassroots movement for its transformation into a bustling park — with things in it. These icons can serve as signs, stickers, and (without their containers) categorical headers for websites and print materials.
First, we've gotta make sure that people know that Goose Egg Park is a park, and that it's a perfect place to enjoy your hobbies, like stargazing and kite-flying.
We should also encourage people to celebrate America's greatness there, but only if they clean up after themselves when they're done launching balls of fire into the sky.
Next, we can take the movement to City Hall. We've got to lobby city council to turn Goose Egg Park into a recreational pillar for the community. To fund it, we'll push for a half-cent tax on all poultry products — the Goose Tax.
Finally, we need a construction sign to let the locals know that there's soon to be stuff there. We also need a sign to discourage people from speeding around the park, because there's no stop signs around and drivers tend to blaze through there.
View the full set and some application mockups below.

check out more of my work:

Identity: James Lewis butcher & deli
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Poster: "Good News from Iran"
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2018
Restoring the neighborhood collective
My degree capstone project investigated sparsely-attended civic meetings that make huge housing and land usage decisions in communities across the United States.
2020
Digital Thinkers Conference
I made a type-tastic bilingual brand system inspired by complex urban landscapes for the annual technology and design conference in Tokyo, Japan.
2020
Identity: Starspot
I made an identity system and package design for Starspot, a company making beginner-friendly astronomy equipment, plus a series of "trading cards" for real-life stars.
2018
The housing rainbow
In my second project with Reimagine Arkansas, I made a quote wreath and a series of illustrations pushing viewers to think of housing as a spectrum.
2020
Snarky Stickers for SoarBlue
I made a series of stickers and Instagram graphics for SoarBlue, a liberal activist shop based in Fayetteville, AR.
2021
STNDRD, the clothing brand for everybody
I made a quirky, expressive brand system for a clothing company focused on ethics and inclusivity.
2019
Data vis: "Partisan Pawprints"
As a reckless challenge to see how many different data inputs I could combine into one visualization, I chronicled five years of my life through travel, dogs, politics, and culture.
2019
Visualizing the Earned Income Tax Credit
In my third project with Reimagine Arkansas, I made a series of data visualizations on SB10, a bill that would create an EITC for working families in the state.
2021
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