Homa Delvaray is an incredibly talented designer and illustrator from Iran. Check out her work here.
With the guidance of Professor Marty Maxwell Lane, I developed this 24x36" poster series for a hypothetical lecture at the University of Arkansas by Delvaray. In researching Delvaray and the issues that her work addresses, my vision for the lecture became one centered not only around her, but around Muslims as a beautiful community that Americans largely fail to understand and appreciate.
Delvaray's work is a treasure trove of structure, pattern, and detail, blending together typography (in both Farsi and English) and architecture. Reconciling her style with mine was a challenge — I'd never really worked with 3-dimensional type before. I landed on isometric perspective as an elegant bridge between her dimensionality and my flatness. I felt it brought a harmonious, orderly structure to the piece.
The series is set in Tarzana, a quirky typeface by Emigre with the loveliest capital 'E'. The face works well alongside Farsi, the script used when writing Iran's official language, Persian.
The information is arranged in a modular system with overlapping lines of type. Some of the information is also set in Farsi to stress the inclusive, conversational nature of the event. "Flags" with short facts about Muslims' contributions to the world are found around the piece as elements to be appreciated on close inspection.
Each subsequent piece of collateral pulls apart, simplifies, and rearranges the complex structure of the poster in a slightly different way.
I chose a soda can as a more "physical" method of promoting the lecture because so much of Delvaray's work is concerned with the state of the environment. Crumpled-up cans found outside trash bins would draw conscientious citizens inward, both promoting the event and causing them to dwell on the relics of their consumption and their impact on nature.